Plus, they seem like nice guys. The Itasca-based company has 10 locations across Chicagoland and Northwest Indiana, where the sisters ply their fourth-generation talents. The Walter E. Smithe furniture jingle "you dream it, we build it" has been a longtime fixture in the firm's television ads, just as the Smithe brothers themselves have been. hbspt.forms.create({ Favorite design style: Modern mixed with traditional. [4], In March, 2017, daughters of Walter E. Smithe III became the fourth generation of the Smithe family to be featured in the commercials.[8]. Zajdel was a driver for Victory when he made the commercial a quarter-century ago. The store, which has 10 locations in the Chicago area, has been open for nearly 75 years and has faced all the challenges of . That cartoon of Bob has BDE and you can't deny it. Sip A Negroni While Exploring This Stunning New Home Boutique, Peruse Artisan-Crafted Collections At This Chicago Boutique, Fresh And Feminine Vibes Rule This Winnetka Boutique, Whats In Store At Chicagos New Must-See Surface Destination, 3 Things To Know About The Latest RH Gallery, Do Not Sell Or Share My Personal Information. "He'd come up from behind and drop in it on us," Tim says. It took the mother of six children a few years to figure out how to juggle her demanding career and busy home life. / CBS Chicago. The company has become known over the years in particular for its quirky TV commercials Chicago TV viewers have long known the jingle, "Walter E. Smithe, you dream it we build it." You may also light a candle in honor of Walter E. Smithe Jr. or send a beautiful flower arrangement to the funeral . The four women have been taking on bigger roles at the company and star in its new ad. Then they brought in the wives. First published on October 12, 2022 / 3:27 PM. Walter E. Smithe Jr. died peacefully at age 86, his family said in a prepared statement. Sisters Take Smithe Spotlight, More High-End Barware, and a Sofa Sale