In advertising, there's a big difference between pushing the truth and making false claims. False Advertising Examples | YourDictionary NFTs. Kellogg's popular Rice Krispies cereal had a crisis in 2010 when the brand was accused of misleading consumers about the product's immunity-boosting properties, according to CNN. AP In advertising, there's. Times Internet Limited. For complete classification of this Act to the Code, see Short Title note set out under section 601 of Title 21 and . Kellogg's popular Rice Krispies cereal had a crisis in 2010 when the brand was accused of misleading consumers about the product's immunity-boosting properties, according to CNN. ", selling beef contaminated with horse meat in some of its burgers and ready meals, children's attentiveness, memory and other cognitive functions, $5 per box, with a maximum of $15 per customer, $2 million fine from the Federal Trade Commission. Copyright 2023 Entrepreneur Media, Inc. All rights reserved. Employee Maltreatment. Wal-Mart falsely advertised the price of Coke in New York. In 2011, consumers raised questions about what constituted Taco Bell's "seasoned beef.". It turns out the social networking site used the ploy to get users to give up extra dollars. The year prior, it was exposed that VW had been cheating emissions tests on its diesel cars in the US for the past seven years. In 2014, cosmetics company L'Oral was forced to admit that its Lancme Gnifique and LOral Paris Youth Code skincare products were not clinically proven to boost genes and give visibly younger skin in just seven days, as stated in its advertising. Top 20 False and Misleading Advertising Scandals - Quertime The national ad campaign claimed the cereal was clinically shown to improve kids' attentiveness by nearly 20 percent. On August 20, 2012, New Balance agreed to pay a settlement of $2.3 million, according to The Huffington Post. I understand that the data I am submitting will be used to provide me with the above-described products and/or services and communications in connection therewith. In its net-zero statements, ExxonMobil makes no reference to Scope 3 emissions . Kellogg agreed to pay $2.5 million to affected consumers, as well as donating $2.5 million worth of Kellogg products to charity, according to Law360. Wal-Mart staff allegedly lied about the reasons for the price-hike, telling customers that New York has a "sugar tax," according to Corporate Crime Reporter. The modern world sometimes seems like it runs on marketing. Needless to say, the case was not good PR for New Balance. NFTs give users the ability to own unique pieces of property in the digital space, and with the world . Companies of all sizes are trying to get your attention and convince you to buy their products. Extenze had claimed its pills were scientifically proven to increase the size of a certain part of the male body in notorious late night TV commercials. Access your favorite topics in a personalized feed while you're on the go. In 2013, UK supermarket chain Tesco was criticized after it ran a misleading ad campaign in the wake of its horse meat scandal, according to The Telegraph. Olay's parent company Procter & Gamble responded that it was routine practice to use post-production techniques to correct for lighting and other minor photographic deficiencies before publishing the final shots as part of an advertising campaign.