The contract, which features radio spots and TV ads, earned the superstar $26 million. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. David Beckham is a well-known soccer legend, married to Posh Spice. Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights, The 5th Annual Opendorse #AthleteDriven Awards. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5592ab20-1638-4e7b-b64c-e8516fcb6a71', {"useNewLoader":"true","region":"na1"}); Topics: Coke gets 'real' with celebrities - NBC News Apr 2014 - Apr 2021 7 years 1 month. Imagine getting paid an estimated $6 million for your involvement in this three-word jingle . As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. republish under a Creative Commons License, and we encourage you to Diet Coke vs. While she didnt typically post on her socials about the drink, her sponsored tour and many commercials allowed Taylor to introduce Diet Coke to an entirely new generation of soda drinkers. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. Cute characters like geckos and tigers are great tools for selling car insurance and breakfast cereal, butsometimes brands need more of a human touch to move the sales needle. Take Michael Jordanits not hard to think about the various companies he endorsed over his legendary career (and well into retirement, too). Heres a list of top Indian Cricketers & the price they charge for brand endorsements. Posting contests, promo offers, event sponsorship, partnerships, etc. Trebek hasbeen a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. The above images and any images within this hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna. Published on November 09, 2021. The 2015 Fedex Cup winner has beenfeaturedacross television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. In fact, sales jumped 168% after her investment was announced. There are tons of brands that pay a huge amount to their brand ambassadors. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business..

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